Let us begin by taking a look at the difference between Facebook from Instagram.
Facebook is a Social Media platform that people use for connecting with friends and networking. Basically, people use Facebook to connect with persons they already know. Facebook allows its users to message, post, share, like, and comment in order to make their experience on the platform as enjoyable as possible.
On the other hand, people use Instagram to share interesting short videos and beautiful photos. Instagram users follow persons they know but also follow those they don’t know, as long as those persons are posting content that interests them.
With 500 million daily active users, Instagram is far from Facebook, with over one billion active users each day. However, according to the best social media company in Dubai, Instagram has better content sharing and engagement.
Now, let’s take a look at more in-depth stats.
Should you use Facebook or Instagram?!
Facebook vs. Instagram – Stats
Even though Facebook definitely has a larger user base, we must not ignore Instagram’s incredible growth. Let us take a look at some numbers:
- Approximately 500 million daily active users,
- Approximately 1 billion of monthly active users,
- About 68% of Instagram users log in daily,
- Around 65% of marketers plan to invest more in Instagram marketing as part of their business’ social media strategy.
- Approximately 2.38 billion of monthly active users,
- Around 65 million Facebook Business Pages are created so far,
- About 96% of active users log in to this social network via their mobile device,
- About 74% of marketers use Facebook as an essential part of their brand’s marketing strategy.
Facebook does have a larger number of users, but 68% of Instagram users log in daily, looking for more great content and engaging with it. After all, Instagram users enjoy interacting with the visual content that brands they are following share.
Furthermore, more than 65 million small businesses use Facebook, making Facebook an unavoidable segment of almost every social media strategy.
However, numbers are usually not enough to get the bigger picture. Let’s take a look at a few more things.
Where Is Your Target Audience?
It is crucial to know your target audience and be aware of whether they are using Facebook or Instagram. This is precisely why it is essential to pay attention to what kind of content you publish on Facebook and Instagram.
Social media companies in Dubai warns business owners not to treat Facebook and Instagram in the same way. This means that the content you create and works great on Instagram doesn’t have to work great on Facebook as well.
If you believe your target audience is using both platforms equally, you should try testing the content you make on both platforms and see which one brings you more profit. Then, it would be best if you focused more on that one.
Can Your Brand Use Both Instagram and Facebook?
Of course, you can, and in most cases, you should. Using both Instagram and Facebook within your social media marketing strategy can turn out to be quite profitable, depending on the number of people following your business profile.
For example, you can run a Facebook Ads campaign, and you can also use the Instagram promotion to target different parts of your target audience so you can reach more people and bring “warm” traffic to your website or a specific landing page.
Facebook vs. Instagram – The Verdict
You should try to use both platforms
It is a close call, as in most cases, both platforms can bring you profits. However, if we had to choose one, we will go with Instagram, and here is why.
Facebook is excellent for targeting the older population with more traditional patterns of behavior. It is also essential to use it if you are going for a full-funnel marketing strategy to “warm-up” your target audience.
However, Instagram is rapidly growing, and its huge user base mainly consists of a younger population. Moreover, advertising competition on Instagram is way lower than on Facebook.
Furthermore, as mobile devices dominate online shopping and social media (and 96% of Instagram users log in over mobile devices), it is imperative to promote your products or services on a platform whose users mainly use their mobiles to access it. Social media companies in Dubai state that the younger population tends to engage more with the content, which is the main reason why Instagram has better engagement than Facebook. Besides, if you are worried that the younger population isn’t buying as much as older people, you would be wrong.
Another advantage of Instagram is that you don’t need a team of copywriters to create your posts. You just need to make a perfect looking visuals to attract new followers.
The bottom line is if you have to choose one, choose Instagram, but use them both if you have enough resources.
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