If you love interior decoration and you have a true eye for beauty, then you could turn this into a very lucrative business. Interior decorators are in very high demand at the moment, and if you play your cards right, you could get a steady stream of clients very fast.
However, the interior decorating field is very competitive, and you need to know who you’ll be competing against before you get started. It’s also very important that you do your research on the field in general, and have the skills needed to satisfy your clients. Let’s take a look at a few tips for building a successful interior decoration business.
Do Your Homework
The first thing you have to do is research the latest trends in interior decoration and consider getting a formation. The London Institute of Business & Management has a great course that you can complete in as little as 14 hours from the comfort of your home. The British Academy of Interior Design also has a few courses that you could consider, and you’ll get a certification as an interior designer as well which will allow you to work on a wider variety of projects.
As a home decorator, you will need to not only make recommendations but source the furniture for your clients. So, you will need to find suppliers who align with your vision and style and make sure that they have reasonable prices so that you can offer good prices to your clients.
You also have suppliers that will do some of the work for you. Suppliers like ligne-roset-chelsea.co.uk, for instance, are design oriented and can help you not only find great furniture but give you inspiration for designs. So, make sure that you pick a supplier that is used to working with home decorators, and have at least a three to five in your Rolodex so you can offer variety and have a plan B in case you can’t get what you want from one of them.
Have a Clear Marketing Strategy
Having talent is not enough to succeed as an interior decorator. You also need to know how to market yourself and be willing to network since this is a people-oriented business. You’ll first need to look at your local market and at who your target audience is. You will then need to craft your message and branding and you might have to get creative to get your core audience’s attention.
It would be a good idea to use a mix of traditional and online methods if you want success here. Social media, for instance, can be a very powerful tool as it will allow you to showcase your designs and services clearly. Doing things like posting flyers, attending home decoration shows, or networking with real estate professionals are other ways that you can attract leads for your business.
The home decor business is very hot at the moment, and if you have what it takes to succeed, you have a very good chance of making it. Take the time to learn the industry in and out first, however, and never underestimate the power of connections in this business.
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