Corporate events are a great way to network and make connections with potential clients. But if you’re serious about making a lasting impression, you need to go beyond shaking hands and exchanging business cards. Here’s a few different ways you can wow your potential clients and leave a lasting impression!
Dress the Part
First impressions are everything, so what you wear matters – make sure you dress professionally for the occasion and in clothes that fit your brand identity.
Bring Branded Products or Giveaways
Nothing says “we care” like free stuff! Bring branded products or giveaways which potential clients can take home as a reminder of the event – and of your company. There are plenty of reliable promotional product experts to partner with to create large batches of branded products to get your company’s name out there.
Share Your Story
Make sure everyone knows who you are and why they should trust in your product or service by sharing your story. Talk about why you got into the industry, what inspired you, and where you plan on going in the future. People love stories – especially when they involve success!
No one likes awkward silences, so make sure there is plenty of conversation happening at your booth or table by having conversation starters on hand such as interesting facts related to the industry or questions that will get people talking.
Networking events can sometimes be intimidating but don’t let it get to you – have fun with it! Be friendly and approachable instead of robotic and stiff; potential clients will be more likely to remember you if they associate pleasant conversations with your company brand.
Use Social Media Strategically
If appropriate for the event, use social media strategically throughout the day by posting updates about the event and engaging with attendees through comments and direct messages – just make sure that whatever is posted is professional and relevant to your brand identity.
At networking events, pictures can be extremely valuable marketing tools later down the line. Take pictures of yourself interacting with attendees at your booth or table, then post them online after the event has ended with captions thanking those who attended (make sure to tag those who were featured!).
Follow Up Afterward
Don’t forget to follow up after the event via email or social media channels within a few days following. Thank attendees for coming out while also taking this time to remind them of any special offers or promotional deals that may have been discussed at the event itself (if applicable).
Showcase Your Talent
If possible, try showcasing any talent related to your industry during these types of events; it could be anything from playing an instrument while guests arrive or demonstrating a step-by-step process associated with a product/service in order to provide attendees with an interactive experience that will help them remember your company name long after they leave.
Ready to get started?
By implementing any (or all) of the tips outlined above, you should definitely have a better chance of success when it comes to staying front-of-mind among potential clients and securing more partnerships to benefit your business. Good luck!
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